1. Swatch has created a tribute to the power of youth and the urban imagination: GENERATION 27.
Why 27? It’s a versatile number. To begin with, Street legend speaks of an exclusive «27 Club» whose rock-star members all passed away at the age of 27. Brian Jones, Jimi Hendrix, Janis Joplin, Jim Morrison, Kurt Cobain and Amy Winehouse are among the most famous …

    Swatch has created a tribute to the power of youth and the urban imagination: GENERATION 27.

    Why 27? It’s a versatile number. To begin with, Street legend speaks of an exclusive «27 Club» whose rock-star members all passed away at the age of 27. Brian Jones, Jimi Hendrix, Janis Joplin, Jim Morrison, Kurt Cobain and Amy Winehouse are among the most famous …

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