On 29th September this year, bloggers, journalists and representatives from Swatch International gathered at the legendary Excelsior Hotel on the Venice Lido for what was to be an unforgettable two days.
Their exclusive invitation to join Swatch at La Biennale di Venezia allowed them access to an experience which was by turn exciting, enlightening and educational.
On arrival the guests, who had travelled to Italy from across the globe, caught a glimpse of historic Venice when they took a Gondola tour to the world-renowned Guggenheim Museum, where they were treated to a guided tour and dinner on the roof terrace, complete with stunning views of the city.
The following day had a full itinerary, with tours around La Biennale di Venezia Arsenale and Giardini, an exclusive presentation of two new Swatch collections by the artist Jean Michel Othoniel, and a visit to the Swatch Booth to see the Swatch Art Special exhibition.
The evening was rounded off by cocktails and dinner at Cipriani Restaurant in the iconic Orient-Express hotel on Giudecca Island.
Each guest left the event with two Swatches – a Biennale Special edition timepiece and one of Jean Michel Othoniel’s collection - as well as a Biennale di Venezia catalogue and a copy of Jean Michel Othoniel’s book. It was a glittering occasion which perfectly captured the enchanted atmosphere of this magical city.
Here’s a taste of the artists specials - which is your favourite Swatch from the Art Collection?