1. JURY MEMBERS SELECT TRUE SWATCH VISIONARY:
    ITALY’S VIRGINIA BURLINA

    At the International Talent Support event that took place in Trieste, Italy this weekend, ten ITS ARTWORK finalists representing six countries presented their Swatch-inspired creations to an eclectic panel of jury members. Following an energetic and crowd-pleasing fashion show through the centre of the ITS venue, winners of each category were declared.

    Virginia Burlina from Italy was announced as the first ITS ARTWORK award-winner. 

  2. Excitement builds in the run-up to the International Talent Support – ITS 2014 – event as Swatch reveals the names of its jury member.

    The Swiss watch brand ramped up its involvement in the ITS event this year by creating a new category that challenges young designers and artists to present the brand as seen from their own eyes. 

    Eight outstanding creative minds have been tasked with determining the ultimate Swatch visionary. The international jury members are:

    • Post-modern pop star Mika and his sister Yasmine Penniman, born in Beirut and raised in Paris and London, have been creating artwork and designing together for the past eleven years. In 2013, they created an eye-catching Swatch Art Special that has become a favorite of Swatch fans around the world. 

    • Gianluigi Colin is both an artist and the art director of “Corriere della Sera”. He lives and works in Milan and for many years has been involved in artistic research focused on the connection between images and word.

    • Sebastian Fischenich, born in Germany and now living in Switzerland, earned his diploma in design at the University of the Arts in Berlin after studying product and fashion design in Berlin and Utrecht, NL. In 2008, he created his own perfume brand, Humiecki & Graef, which he co-owns and supports as creative director. 

    •  Eva & Adele are contemporary artists based in Berlin whose work is exhibited in galleries and museums in Europe and around the globe. They claim to have landed their time machines in Berlin after the fall of the Berlin Wall in 1989. Wherever they are is a museum.

    • Juri Steiner is a Swiss curator who is incredibly active in the worlds of literature and the arts. He served as director of the Paul Klee Center in Bern for several years and was responsible for the re-launch of the Cabaret Voltaire in Zurich.

    • Maria Eugenia Alberti from Spain is the publisher of Joyce Magazine, which celebrates its 25th anniversary in 2015. She had previously been the first director of Vogue Spain and for 14 years she served as the director of Dunia’s Magazine, which played an important role for women in Spain in the late 1970s.

    • Carlo Giordanetti was named Creative Director of Swatch Ltd. in October 2012, responsible for a unified brand identity across product, communications and store design. 

  3. With ITS 2014 looming large on the horizon, Swatch has moved quickly to choose the finalists in the ITS Artwork contest and to name the international jury who will select the winner. The grand prize includes an internship at the Swatch Lab in Zurich, and for last year’s winner, working for Swatch is a dream come true. Find out what it’s like to be part of the design process at Swatch — and where his lucid dreaming takes him — in part 2 of the interview with Milko Boyarov.   

    #itsplatform #itscontest

  4. The ITS Artwork finalists have been selected! These young talents are now starting an artistic marathon that runs until the final selection and concluding award ceremony.

    They have been asked to express their own particular vision of Swatch— a visual that knows neither limits nor boundaries, that is dimensional, intriguing and made of materials, images, pictures, drawings and words.

    In the meantime, meet Milko Boyarov – the ITS 2013 Swatch winner, presenting his thoughts and sharing his inspiration.

    #itsplatform #itscontest

  5. SWATCH and ITS

    image

    Swatch is pleased to announce its partnership with International Talent Support, the leading showcase for young designer talent.

    ITS 2014 calls on young talents from the world’s leading fashion, jewelry and accessories schools to submit their best work in one or more of three categories: ITS FASHION, ITS JEWELRY and ITS ACCESSORIES. The theme on which they will have to express themselves is “Lucid dreams”.

    Swatch is now the main partner of the new category ITS ARTWORK. The ARTWORK is open to fashion, accessories and jewelry designers who have enrolled in one of the existing categories. After having shown their skills and technical knowledge on the theme “Lucid Dreams”, the young designers will be asked to set their creativity free on their interpretation of the “World” of Swatch. The winner will be offered an internship at the Swatch Group Creative Lab in Zürich.

    Swatch will be represented by a jury composed of an eclectic set of personalities who will be revealed in a few weeks.

    Stay tuned to see how those young talents will unleash their fantasy and make us dream! 

    http://swat.ch/R71KqK

    #itsplatform #itscontest

  6. DREAMCAKE is a confectioner’s dream! Made especially for Swatch in collaboration with fabulous pastry chef Sara Hochuli, this delicate watch with a rose bow and cherry blossom motif looks every bit as good as one of her delectable cakes. Paying homage to Sara’s love of all things Japanese, this stylish watch will inject a dose of sunshine and fun into your day!

    DREAMCAKE is a confectioner’s dream! Made especially for Swatch in collaboration with fabulous pastry chef Sara Hochuli, this delicate watch with a rose bow and cherry blossom motif looks every bit as good as one of her delectable cakes. Paying homage to Sara’s love of all things Japanese, this stylish watch will inject a dose of sunshine and fun into your day!

  7. SWEET VALENTINE is a heartfelt explosion, a confession, a revelation of how you feel. It’s a message with an invitation—try me, taste me, let your love bubble up to the surface. You’ll be swept away on a merry-go-round, you and your sweetheart—hang on for the ride! 

    SWEET VALENTINE is a heartfelt explosion, a confession, a revelation of how you feel. It’s a message with an invitation—try me, taste me, let your love bubble up to the surface. You’ll be swept away on a merry-go-round, you and your sweetheart—hang on for the ride! 

  8. The #Swatch NIGHT LACE and PROHIBITION. Discover all our fashionable collection of Swatch watches here : Swatch.com

    The #Swatch NIGHT LACE and PROHIBITION. Discover all our fashionable collection of Swatch watches here : Swatch.com